Review the funnel, team, CRM and management processes to identify priorities before making changes.
What stays in your business
A map of issues and a prioritised action plan.
Management consulting
Business
as a system
We build sales and management systems so owners can see the numbers, teams understand their responsibilities, and decisions lead to action.
Audits, sales team development, fractional sales leadership and ongoing support.
The elements of management
Managementsystem
Select an element
Where sales are lost
We examine the journey from first inquiry to payment: stages, conversion, reasons for losing deals and work with the customer base.
Who owns the outcome
We define responsibilities, assess manager and team capabilities, and connect incentives to business goals.
What the numbers show
We identify the measures that inform decisions: target attainment, conversion, activity and quality of customer work.
How daily work changes
We define the actions needed, who carries them out and how results are reviewed. We establish a regular management cadence.
Sales are happening.
Control is missing.
Targets depend on the owner’s personal effort. Everyone sells differently. The CRM exists, but the picture is still unclear. We identify the causes and change how the team works every day.
The right scope for your challenge.
Start with an audit, build your sales function or bring in sales leadership. We agree on scope and fees before the work begins.
Create a sales function or redesign an existing team, from structure and KPIs to everyday operations.
What stays in your business
Team structure, processes, metrics and management standards.
An agreed scope of sales management covering the team, plans, funnel and performance reviews.
What stays in your business
Regular sales leadership and clear target-versus-actual reviews.
Implementation reviews, manager support and process adjustments based on actual outcomes.
What stays in your business
Established management practices and a plan for further improvement.
From understanding
to implementation.
We agree on priorities, responsibilities and success criteria, then review the changes in the team’s actual work.
- 01
Understand
Review the numbers, CRM, processes and team. Separate symptoms from their causes.
- 02
Design
Agree on priorities, structure, KPIs, operating standards and an implementation plan.
- 03
Implement
Work with the manager and team to introduce processes, reviews and management routines.
- 04
Embed
Check delivery, adjust the system and transfer day-to-day ownership to your internal team.
Mikhail PanyukovFounder of Spengler Consulting
Advice grounded
in management experience.
More than 10 years in team and sales management. Experience in a nationwide medical network includes regional business development, working with managers, staffing and performance incentives.
Regional management at Invitro
From Mikhail Panyukov’s management experience.
- Business unit revenue: before and after changes
- RUB 10 → 19m
- Staffing level
- 70% → 95%
Working processes were redesigned, frequent staff transfers between offices were reduced, and a KPI system rewarded performance above target. These changes helped retain strong employees and stabilise team operations.
For business owners
and senior managers.
Sales depend on you
Delegate daily sales management while keeping visibility of performance.
The team misses targets
Understand the causes and improve the funnel, team and sales leadership.
Your business has grown
Bring responsibilities, processes and measures into line with the new scale.
The work requires access to actual performance data and involvement from someone authorised to make decisions. We discuss this before starting.
Before we start.
How does the work begin?
With a conversation about your situation. We clarify the challenge, team, performance data and constraints, then propose a scope and next steps.
How much do your services cost?
Fees depend on the challenge, team size, current processes and the consultant’s involvement in implementation. We agree on scope and fees before starting.
Do you implement changes or only make recommendations?
An audit provides findings and an action plan. Sales team development, fractional leadership and ongoing support include implementation work. Responsibilities are agreed for each engagement.
Can we work remotely?
Yes. Performance data, CRM reviews, interviews and management meetings can be handled online. Where on-site work is needed, we agree on the format and terms separately.
Can we start with a specific problem?
Yes, for example the sales funnel, sales leadership or KPIs. Diagnosis helps establish whether a targeted change will be sufficient or a wider project is needed.
How do you measure results?
We record starting metrics and agree on project-specific success criteria. These may include conversion, target attainment, CRM quality, staffing and process adherence.
Let’s discuss
what needs to change.
Leave your contact details and a few words about the situation. We will start with your challenge and suggest an appropriate scope.
- Clarify your challenge and starting point.
- Propose a scope of work and fees.
- Agree on terms before the project starts.