SPENGLERConsulting

Fractional Head of Sales

Bring in sales leadership when your team needs a manager and the owner needs time for the wider business.

Discuss this service

When this service fits

  • The sales team exists, but the owner handles daily management.
  • You need leadership during a hiring or transition period.
  • You need the management function before committing to a full-time hire.

Scope of work

A fractional Head of Sales is an external leader involved in running the department, rather than a one-off adviser. Together we define authority, scope and priorities. We manage team activity and regularly discuss performance and decisions with the owner.

Plans and funnel

Sales planning, deal and activity reviews, and addressing performance gaps.

Team management

Task setting, coaching, manager feedback and following up on agreed actions.

Metrics and reporting

Regular target-versus-actual reviews, CRM quality and reporting on issues and decisions.

Management decisions

Department priorities, employee development and escalation of matters requiring owner input.

What you receive

  • A regular cadence for managing the sales department.
  • Owner visibility of plans, actual performance and current issues.
  • Agreed team actions with follow-up on delivery.

How the engagement begins

We review the department and agree on authority, data access and owner involvement. Meeting frequency, workload and success criteria are specified separately. Where needed, we help hand over management to an internal sales leader.

Discuss your challenge

Before we start.

Does this fully replace a full-time Head of Sales?

The level of involvement depends on the engagement. Before starting, we specify which functions we take on and which remain with your team.

Who makes staffing and financial decisions?

The external leader’s authority is agreed in advance. Decisions beyond it remain with the owner or an authorised executive.

Can we later hand over to an internal manager?

Yes. The scope can include transferring processes, metrics and working standards to your internal sales leader.

Let’s discuss
what needs to change.

Leave your contact details and a few words about the situation. We will start with your challenge and suggest an appropriate scope.

  1. Clarify your challenge and starting point.
  2. Propose a scope of work and fees.
  3. Agree on terms before the project starts.
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